About
I’m Mark Jennings-Bates
“As a seasoned business leader with international experience spanning the United Kingdom and Canada, I’ve successfully established and managed multiple enterprises. My professional credentials include Fellowship in the Institute of Sales and Marketing Management. My media expertise was further refined through fifteen years of performance rally driving competition and leading high-profile charitable expeditions, providing extensive experience in public relations and media engagement across diverse scenarios.”
Calm Under Pressure: A Lifetime of Crisis Management
Throughout my time in the military, I became known as “the calm voice on the radio” during critical situations. This reputation followed me into Search and Rescue operations, where maintaining composure can mean the difference between success and failure.
My experience has taught me that effective crisis management requires two key elements: a clear, focused mind and strategic communication. Whether coordinating emergency responses or managing complex situations, the ability to remain levelheaded while processing multiple streams of information has proven invaluable.
Media relations during a crisis presents its own unique challenges. It requires the delicate balance of being fully immersed in the situation while simultaneously maintaining the perspective needed for effective public communication. I’ve learned that media can be a powerful ally during challenging times – when managed with transparency, clarity, and strategic insight.
This combination of crisis management expertise and communication skills has become the foundation of my professional approach, helping organizations navigate their most challenging moments while maintaining public trust and operational effectiveness.
Services
training
I train professionals to handle crisis media situations through immersive, real-world scenarios. Drawing from military and search-and-rescue experience, participants learn to deliver clear messages under pressure. Through realistic simulations, they practice managing aggressive questioning while maintaining organizational credibility. The training builds confidence in facing media scrutiny while staying focused on crisis management.
preparation
I help organizations develop robust crisis communication plans that prepare them for unexpected challenges. Working closely with leadership teams, we identify potential risks, establish clear communication protocols, and create response strategies. The result is a practical, actionable plan that enables quick, effective responses when crises emerge, protecting both operations and reputation.
delivery
I step in as your organization’s media spokesperson during critical incidents, providing calm, clear communication when it matters most. Drawing on decades of crisis management experience, I deliver consistent messaging that maintains public trust while protecting your organization’s interests. This allows your team to focus on managing the crisis while ensuring professional media relations.
monitor
We employ advanced monitoring tools to track media coverage and social media discussions in real-time during crises. This technology allows us to analyze sentiment, identify emerging narratives, and measure the effectiveness of our communication strategy. By staying ahead of developing stories, we can rapidly adjust messaging and maintain control of the narrative.
Have a project in mind?
If you have a media challenge, reach out to me. Whether it is a small or big project, I will listen first and get back to you with a plan.